Strategi blue ocean pdf

However, blue ocean strategy provides a robust mechanism to mitigate risks and increase the odds of success. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Verifikasi strategi baru dilakukan dengan boi index secara triangulasi terhadap responden kunci. The strategy canvas is a central diagnostic tool and an action framework of blue ocean. Red ocean vs blue ocean strategy differentiation or low cost differentiation and low cost compete in existing market space create uncontested market space segment existing customers attract noncustomers. Penelitian ini bertujuan untuk mengetahui strategi bersaing yang. How to create uncontested market space and make competition irrelevant ebook online from us, uk, canada and rest of the world. How to create uncontested market space and make the competition irrelevant pdf by w. Dengan arti lain, blue ocean strategy adalah strategi melepaskan anda dari kondisi red ocean. In less than 20 years, cirque du soleil has achieved revenue levels that took ringling. Is the unknown market that represent the opportunities for highly profitable growth. You may need to redefine the rules of competition by creating a blue ocean strategy.

Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. Dari situlah, dan lewat riset, kami memperbaiki temuan, hipotesis, sampai akhirnya kami menyebut strategi blue ocean. Shalawat dan salam tidak lupa juga penulis haturkan untuk nabi muhammad saw. Blue ocean strategy adalah strategi yang menekankan perusahaan untuk tidak memenangkan persaingan dengan cara melakukan strategi head to head dengan pesaing. Blue ocean strategy including examples and pdf download. Download blue ocean strategy pdf including examples. Chan kim dan renee mauborgne, pertama kali dipublikasikan pada tahun 2005. The aim of bos is not to outperform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the. Pdf blue ocean strategy and sustainability for strategic. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Pendekatan blue ocean strategy untuk meningkatkan strategi. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

They created a blue ocean by avoiding the highly saturated market of standard circuses. Memetakan kurva nilai pada kanvas strategi adalah penting, terutama untuk mengidentifikasi kurva nilai pesaing dan kurva nilai kita, sehingga secara visual akan terdeteksi kadar peniruan, dan terlihat sejauh mana blue ocean kita sedang berubah rangkaian kolom kluster i, 2012 menjadi red ocean. Blue ocean strategy and personas technique, for instance. Value innovation strategy competes in an uncontested market space. One way is to implement blue ocean strategy that allows businesses to create a niche market to get out of the. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors. Current strategy pt pelindo iv persero melakukan pilihan antara differensiasi atau biaya seperti maintenancerepairoperational mro dan biaya klaim, padahal strategi investasi. Blue ocean strategy is an opportunitymaximising riskminimising strategy.

Strategi blue ocean telah mengilhami sejumlah konsultan untuk menawarkan jasa konsultasi berembelembel siap memberi jasa blue ocean strategy. In this article you will learn how to make your competition irrelevant and have sales and profit. Dalam mewujudkan strategi samudra biru blue ocean strategy menurut. Suatu strategi blue ocean yang efektif, paling tidak memiliki tiga kualitas yang saling melengkapi, yakni fokus, gerak menjauh divergensi, dan moto utama. Porters generic strategies, and hax and wildes delta modelin order to find the. Menurut kim dan maughborgne 2005 untuk mengetahui penerapan blue ocean strategy, maka terlebih dahulu mengetahui prinsipprinsip beserta alat analisis dan kerangka kerja blue ocean strategy yang meliputi. By focusing on strategies of competition in established industries, companies and researchers have overlooked the value of creating new market spaces where.

Industry background indian telecommunication market is one of the largest in the world, with the number of telecom subscribers second only to chinas. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored. Dalam penelitian ini, blue ocean strategy digunakan sebagai metode untuk merancang sebuah strategi yang berfokus menciptakan ruang pasar baru melalui. Perancangan strategi blue ocean pada pengembangan produk bibe minicorner pekanbaru belladina1 abstrak penelitian ini bertujuan untuk membuat rancangan strategi pengembangan produk bibe minicorner pekanbaru menggunakan pendekatan blue ocean strategy. In short, you create a blue ocean by focusing on the factors that customers really care about, while discarding factors they dont. This is done by introducing the bos and sustainability conceptual framework, which strategic managers can use as a guiding principle in the development of the organizations.

Perancangan strategi blue ocean universitas bakrie. The blue ocean strategy seems to be a perfect solution for present companies to become sustainable successful. Created in 1984 by a group of street performers, cirque productions have been seen by almost 40 million people in 90 cities around the world. Strategi pengembangan usaha dengan pendekatan blue ocean. Based on the analysis of the blue ocean strategy bos of the srikandi organizer, it can be concluded that the company needs to proceed a number of changes and innovations to be able to optimize. Bagi kami, strategi blue ocean adalah sebuah teori. Doc makalah blue ocean strategy aris p zebua academia. Kim has an executive role at the insead blue ocean strategy institute as a codirector, and she is a distinguished fellow at insead, where she teaches the different blue ocean strategies and management techniques as we. The blue ocean strategy as a method for developing sustainable profitable frameworks implies the fundamental idea of developing new innovational markets with a majority of new customers. Jul 31, 2019 the example provided in this book of a company that effectively utilized value innovation was the cirque du soleil. Pdf on apr 1, 2012, ibrahim rawabdeh published blue ocean strategy as a tool for improving a companys marketing function. Nbos diperkenakan pada tahun 2009 dengan bertujuan bagi meningkatkan kecekapan sistem penyampaian kerajaan. Menurut, menjelaskan strategi samudera biru, atau lebih populer dengan istilahnya dalam bahasa inggris, blue ocean strategy, adalah strategi yang menantang perusahaan untuk keluar dari samudra merah persaingan berdarah dengan cara menciptakan ruang pasar yang belum ada pesaingnya, sehingga kata kompetisi pun menjadi tidak relevan.

How to create uncontested market space and make the competition irrelevant ebook that will. The idea to create a uncontested market space and make competition irrelevant is an. Start reading blue ocean strategy, expanded edition for free online and get access to an unlimited library of academic and nonfiction books on perlego. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3.

If you ally dependence such a referred blue ocean strategy. Julius marlissa, 55111120120 pasca sarjana universitas mercu buana menteng jakarta, juli 20 daftar isi i 1. This paper suggests using blue ocean strategy bos to instigate the implementation of sustainability initiatives guided by the similarity between bos and sustainability in terms of their drive for innovation and value. Bos is the simultaneous pursuit of differentiation and low cost. When expressed through a value curve, an effective blue ocean strategy has three complementary qualities. It should be noted that most new business launches today are launches in the red ocean domain. Of course any strategy will always involve risks be it red or blue. Blue ocean strategy argues that the only way to beat the competition is to focus on the creation of new and uncontested market space. Blue ocean strategy indian telecom industry dipankar mishra esg1105033 page 1 1.

Based on a study of 150 strategic moves spanning more than 100 years and 30 industries. Hal ini dapat dilakukan dengan menekan biaya operasional melalui kurangi dan hilangkan faktorfaktor yang menjadikan kendala perusahaan. Pdf blue ocean strategy download full pdf book download. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. Kim dan mauborgne 2005 terdapat enam prinsip yang harus dijalankan. In terms of infrastructure, indias telecommunication network is the third largest in the world on the basis of its customer base and it has one of the lowest. Unduh gratis ebook blue ocean strategy book pdf truewfile. The pdf download includes blue ocean strategy and examples.

Blue ocean strategy er et ledelsesbegreb fra erhvervslivet formuleret af professor w. Blue ocean strategy summary three examples of blue oceans while this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation. Tiga ciri strategi yang baik teknik pengumpulan data. Blue ocean strategy how to create uncontested market.

Menerapkan blue ocean strategy bagi bisnis anda jurnal. Seringkali suatu strategi blue ocean akan berjalan tanpa tantangan berarti selama 10 hingga 15 tahun. This blog article is a overview of some of the key points of the book by w. Formulating blue ocean strategy 3reconstruct market boundaries 47 4focus on the big picture, not the numbers 81 5reach beyond existing demand 101 6 get the strategic sequence right 117 fmkim. Due to the fierce price war the profit margin and return of capital has been declining over the years figure 2. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. This creates a new product offering that doesnt currently exist, in a space. The blue ocean strategy is trying to create a leap in value for buyers and the company.

Blue ocean strategy adalah salah satu strategi dimana perusahaan keluar dari persaingan dalam industri sekarang ini samudra merah dan masuk ke samudra biru dengan menciptakan ruang pasar dan permintaan baru. Terdapat lebih daripada 80 jabatan dan agensi kerajaan melaksanakan 116. Ini dipilih karena bibe minicorner, yang merupakan produsen kue ulang tahun dengan spesialisi. Blue ocean strategy indian telecom industry dipankar mishra esg1105033 page 2 voice call, slashing roaming charges and many more such lucrative offers. Errc grid, kanvas strategi, blue ocean idea, blue ocean strategy, red ocean strategy, coffee shop. Hasil penelitian ini menunjukkan bahwa analisis perbandingan strategi antara red oceandan blue ocean dapat dilihat dengan melakukan errc grid, kanvas strategi dan blue ocean idea. Gambar 1 red ocean versus blue ocean strategy sumber. Liya akan mampu menciptakan inovasi nilai dengan adanya penerapan blue ocean strategy ini, dengan pembuatan kanvas strategi dan kerangka kerja. Blue ocean strategy how to create uncontested market space. Secara keseluruhan current strategy pt pelabuhan indonesia iv persero belum layak sebagai blue ocean idea strategy. Tahap akhir dari prinsip perumusan strategi blue ocean, yaitu verifikasi strategi baru. Pdf business competition among companies has led to major changes.

The blue ocean strategy is best illustrated by the performance of cirque du soleil. Strategi samudra biru berfokus pada menumbuhkan permintaan dan menjauh dari. Produk product adalah segala sesuatu yang dapat ditawarkan kepasar untuk mendapatkan perhatian, dibeli. It graphically captures, in one simple picture, the current strategic landscape and the future prospects for an organization. Blue ocean strategy focuses on the ability to create new market space where there is no competition and where the demand for the services becomes uncontested. Download a pdf summary of blue ocean strategy by w. Kolaborasi antara kebijakan dari timur dan disiplin rasional dari barat membuahkan pendekatan strategi baru, yakni blue. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. How is blue ocean strategy different from a classic differentiation strategy. Blue ocean strategy bos blue ocean strategy bos merupakan strategi menciptakan ruang pasar tanpa pesaing dan membuat kompetisi tidak relevan.

Strategi samudera biru, atau lebih populer dengan istilahnya dalam bahasa inggris, blue ocean strategy, adalah strategi yang menantang perusahaan untuk keluar dari samudra merah persaingan berdarah dengan cara menciptakan ruang pasar yang belum ada pesaingnya, sehingga kata kompetisi pun menjadi tidak relevan. Blue ocean strategy 1creating blue oceans 3 2 analytical tools and frameworks 23 part two. Saat ketika ruang pasar semakin sesak, prospek akan laba dan pertumbuhan dapat berkurang, dan produk pun telah bergeser menjadi komoditas. Blue ocean strategy is a book published in 2004 written by w. Perancangan strategi blue ocean pada pengembangan produk bibe minicorner pekanbaru dengan lancar. Pdf blue ocean strategy as a tool for improving a companys. A estrategia do oceano azul palestra the blue ocean strategy lecture. Blue ocean strategy adalah cara bagaimana strategi, perusahaan dapat menciptakan pasar yang tidak terbantahkan ruang yang membuat kompetisi tidak. Aug 14, 2017 americanborn economist and a business theorist renee mauborgne currently works as a professor for strategy and management theories mis. Eight key points of blue ocean strategy insead knowledge. Strategy dengan menciptakan sebuah inovasi produk yaitu produk pupuk organik cair. Identifying the best blue ocean for your company will require the reconstruction of market boundaries.

Strategi kolam biru atau blue ocean strategy merupakan sebuah buku yang membahas strategi bisnis yang ditulis oleh w. We believe that an understanding of blue ocean strategy will help todays companies as they struggle to thrive in an accelerating and. A third tool, the eliminatereduceraisecreate grid, pushes firms to act on all four questions posed by the four actions framework and to create a new value curve. Penulis menyadari bahwa tugas akhir ini tidak dapat diselesaikan tanpa bantuan dan dukungan dari berbagai pihak, oleh karena itulah, penulis ingin menyampaikan.